Wikipedia says this about Avalon... It's a borough in Cape May County, NJ, on the Seven Mile Island. The town is one of the most affluent communities along the Jersey Shore and is home to some of the most expensive real estate on the east coast. In 2007, Forbes listed Avalon to be the 65th most expensive zip code in the United States.  The Washingtonian magazine even named Avalon the "chicest beach" in the mid-Atlantic.

Avalon, famous for being a South Jersey seashore resort, has the motto "Cooler by a Mile", since it juts out into the Atlantic Ocean about a mile farther than other barrier island resorts. The motto also refers to the fact that Avalon occupies 4 miles of Seven Mile Island whereas neighbor Stone Harbor occupies 3. It was ranked the seventh best beach in New Jersey in the 2008 Top 10 Beaches Contest sponsored by the New Jersey Marine Sciences Consortium.